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GOODBY, BBDO WEST SPLIT PEPSI ASSIGNMENT
SAN FRANCISCO-Pepsi-Cola has split its $30 million plus non-cola account, awarding it to Omnicom agencies Goodby, Silverstein & Partners in San Francisco and BBDO West’s Los Angeles office. Goodby, Silverstein has been assigned overseas creative duties for 7UP and Mirinda, a fruit-flavored drink. BBDO will handle domestic creative work for Aquafina bottled water and new products, including a new lemon-lime soft drink, code-named Storm, that Pepsi is developing for launch in the U.S.

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