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“Texas Lottery Extends Bid Deadline
DALLAS-The Texas Lottery Commission confirmed last week it extended its advertising contract bid deadline to Thursday, May 20, for shops competing for the $30-40 million business. The new deadline applied to both the general market and minority media accounts. The commission has yet to disclose its list of agencies which filed intent-to-bid applications earlier this month. Incumbent GSD&M in Austin, Texas, is not defending the business.
“Outlast Technologies Selects Cole & Weber
LOS ANGELES-Outerwear marketer Outlast Technologies has selected Cole & Weber to create a new brand advertising campaign, following a review of several shops.
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