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Pringle Dixon Pringle Acquires 2 Accounts
ATLANTA–Pringle Dixon Pringle here won the ad account of Collision Avoidance Systems and Motorola to develop a consumer information program for the fall launch of the clients’ Blind-Sight auto protection system. The win comes on the heels of the agency’s acquisition of the marketing and public relations account for Aprilia, an Italian maker of motorcycles and scooters. Billings for the accounts were not disclosed.
Miami’s BVK/Meka to Serve Chilean Pisco
CHICAGO–BVK/Meka, the Miami Hispanic agency purchased in May by BVK/McDonald of Milwaukee, has won the account of La Asociason de Exportades de Pisco de Chile, which is introducing a Chilean alcoholic beverage called Pisco in New York, New Jersey and Florida. Billings are expected to exceed $1 million.
10 Southeast Shops Win National Addys
ATLANTA–During the American Advertising Federation’s Addy Awards, Cliff Freeman and Partners, New York, won best of show for both broadcast and print. Ten Southeast shops garnered one Addy each: BBDO, Miami, for work created for Visa International; Creative Soup, Atlanta, for collateral for Robert Wilcox; Jackson Design, Nashville,Tenn., for United Way; Lewis Advertising, Nashville, for the Salvation Army; NewOrder Media, Nashville, for Columbia/HCA; Post No Bills Inc., Prosperity, S.C., for MGM Home Video; Sanchez & Levitan, Miami, for BellSouth; The Martin Agency, Charlotte, N.C., for Wrangler; Thompson & Co., Memphis, Tenn., for Oakley-Keesee Ford; and Turkel Schartz & Partners, Miami, for Lanchile. The national competition attracted a total of 60,000 entries.
BBDO South Launches Print for Iberia Airlines
ATLANTA–Spain’s principal carrier Iberia Airlines appeals to Americans’ admiration of European service standards in a print campaign from BBDO South here. The effort, appearing today in New York and national newspapers, promotes Iberia’s code-sharing agreement with American Airlines on its flights to Madrid from New York and Miami. Image and product-specific ads bear the tagline: “The best kept secret of European travel.” A second phase will break Aug. 31.
Archer/Malmo, Anderson Break Campaigns
ATLANTA–Forest Hill Dairy in Memphis, Tenn., highlights its milk containers via a happy-go-lucky vacationer who wears the yellow jug on his head in a new 30-second TV spot from Archer/Malmo, Memphis. In the commercial, the man explains to his friend that the yellow jug, which protects milk from light, is perfect headgear. . . Anderson Communications Group, Hilton Head Island, S.C., is testing a 60-second TV spot for Disney’s Hilton Head Island Resort on local cable and regional network affiliates. The spot features kids offering advice on making vacation memories. One child recommends: “Keep parents occupied at all times. They have a short attention span.