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NATIONWIDE IN REVIEW; KETCHUM TO DEFEND
NEW YORK-Nationwide Insurance Enterprise, known for its longtime advertising theme, “Nationwide is on your side,” has put its estimated $22 million ad account in review, sources said last week. Consultancy Achenbaum Bogda Associates in New York has contacted several undisclosed shops on behalf of the Columbus, Ohio, client. Incumbent Ketchum Advertising in Pittsburgh is expected to defend the business, sources said.
MCCANN WINS $40-50 MIL. ACUVUE REVIEW
NEW YORK-McCann-Erickson has been awarded the estimated $40-50 million account of Johnson & Johnson’s Vistakon unit, which markets Acuvue contact lenses.
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