Delta’s Outdoor Ads Have Ups and Downs

ATLANTA–Atlantans have noticed frequent changes in Delta Air Lines’ outdoor advertising lately. New all-type boards touting the airline’s enhanced business class were going up around town several weeks ago. Those ads, developed by Delta’s new agency, Saatchi & Saatchi, New York, were quickly replaced with work previously developed by the carrier’s former shop, BBDO South here. Delta officials called the all-type effort a ‘test’ of the ads’ legibility, and said new Saatchi-created work with larger lettering will be back up ‘within days.’

Roadside Towing Service Taps Austin Kelley

ATLANTA–Miller Industries here, maker of towing and recovery vehicles, selected hometown agency Austin Kelley Advertising to market its newly formed network of nationwide towing services, dubbed RoadOne. ‘We knew Austin Kelley’s reputation as a brand builder would be a tremendous asset to us as we introduce this new concept in roadside assistance,’ said client chairman and chief executive officer William Miller in a statement. Neither the ad budget nor the media mix for the national account has been finalized. One of the top 100 companies in Georgia, Miller Industries had sales of $225 million in 1996, according to published reports.

Howard, Merrell to Promote Med Tech of PDT

ATLANTA–Howard, Merrell & Partners, Raleigh, N.C., has been named agency for PDT Inc., a Santa Barbara, Calif.-based medical technology firm. Billings were not disclosed. PDT develops light-activated drugs and light-delivery devices to selectively destroy diseased tissue. Initial work will be business-to-business, evolving into TV and consumer print.

Gish, Sherwood Lands Zoo, Wildlife Park

ATLANTA–The Nashville Zoo and Nashville Wildlife Park at Grassmere have named Gish, Sherwood & Friends, Nashville, Tenn., agency of record for advertising and public relations. The budget was not disclosed. The zoo is in the middle of a campaign to raise $10 million for a planned move to the Grassmere site, as well as new animals and attractions.

Jackhammer Gets Atomic’s Oxygen Skates

DALLAS–Jackhammer, a spinoff of The Richards Group in Dallas, has landed the international creative account of in-line skate manufacturer Oxygen, a division of Atomic Austria GmbH in Altenmarkt, Austria. Matt Titus, U.S. marketing director for Oxygen, confirmed the win, adding that Jackhammer was selected from an undisclosed pool of international shops. Billings for the assignment were undisclosed.

For the Record

The Martin Agency, Richmond, Va., is the agency for Wrangler jeans. Fallon McElligott in Minneapolis handles Lee Jeans (Adweek, June 9).

Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED

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