Hotline

FCB's McBride Off the Levi Account SAN FRANCISCO-Foote, Cone & Belding's award-winning group creative director, Chuck McBride, has stepped down from his role on Levi Strauss & Co.'s jeans account at the agency's San Francisco office, according to sources. He has reportedly been assigned to develop ads for the shop's new $10-15 million Sega of America business. McBride and his team recently presented Levi with concepts for an upcoming branding campaign, and the client did not select the one McBride supported, sources said. Brian Bacino, FCB senior vice president and group creative director, is expected to replace McBride on the account. Schwab Review Expanded, Extended LOS ANGELES-Three agencies that last week made strategic presentations for Charles Schwab's electronic trading ad account have been asked by the client to make a creative pitch in July. Mike Marsak, the consultant handling the review for the San Francisco-based client, confirmed that finalists Blazing Paradigm and Montgomery North, both in San Francisco, as well as Mendelsohn/Zien in Los Angeles, will be compensated for creative presentations. Marsak also explained that the review has evolved into a branding assignment involving more than Schwab's electronic trading account. "Whoever wins will get more assignments as the client gains more confidence in them," he said. Billings are estimated at $18-20 million. Rubin Postaer in the Game With Activision LOS ANGELES-Rubin Postaer and Associates appears to be the winner of the review for the creative portion of Activision's $4-5 million account. The Santa Monica, Calif., agency and the Brentwood, Calif., client were negotiating a contract last week, according to sources. The agency competed against The Leap Partnership in Santa Monica and McCann-Erickson's Los Angeles office for the account in the review's final round. Hofherr Rejoins Gardner, Geary LOS ANGELES-Matt Hofherr has returned to Gardner, Geary, Coll & Young in San Francisco as senior account planner/director of new business. Hofherr recently left Foote, Cone & Belding in San Francisco. Reviews Roundup PetsMart in Phoenix has placed its review on hold due to the resignation of its president . . . Energy Pacific has cut its list of California agencies vying for its $3-5 million account to Asher/Gould, Los Angeles; Bozell Worldwide, Costa Mesa, Calif.; Colby Effler, Santa Monica, Calif.; Kovel Kresser & Partners, Oakland, Calif.; Foote, Cone & Belding, Ketchum Advertising and Wunderman Cato Johnson, all in San Francisco; and possibly one undisclosed agency. For the Record Marty Muller is creative director of CBO in Hollywood, Calif., and CBO Communications in Las Vegas [Adweek, June 23].

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff