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FCB COULD WIN AT&T WIRELESS BUSINESS SAN FRANCISCO-Foote, Cone & Belding here is poised to win the estimated $90 million account of AT&T Wireless from McCann-Erickson's San Francisco office, sources said. AT&T roster shops FCB and Young & Rubicam both pitched the business in recent weeks as part of an informal review. Executives at AT&T and the agencies declined to comment. TN FILING REVEALS MAZDA COSTS CHICAGO-True North Communications here announced revenues of $161.5 million for the third quarter, a 28.4 percent increase over the year-earlier period. According to the 10-Q form filed last week with the Securities and Exchange Commission, the Mazda account that TN's Foote, Cone & Belding unit resigned was worth $20.7 million in revenues in 1996. Also, the costs involved in shutting down the Santa Ana, Calif., office serving Mazda later this year will be $8-10 million, according to the TN filing. LEAP WINS ROCKWELL MODEM ACCOUNT Chicago-The Leap Partnership here has won the modem business of Rockwell International Semiconductor Systems. The Costa Mesa, Calif.-based company named Leap its agency, unseating incumbent Bozell Worldwide in Costa Mesa without a review, Leap executives confirmed last week. The account will be serviced out of Leap's Los Angeles office, with help from Chicago. Separately, Leap parent The Leap Group has completed its acquisition of New York-based Kang & Lee, which has a Los Angeles office. CKS STOCK VALUE PLUMMETS san francisco-CKS Partners, Cupertino, Calif., suffered a 63 percent drop in its stock value last Monday following a report that its fourth-quarter earnings would be much lower than expected due to restrained spending by clients. Its stock plummeted to $13.20 a share and remained near that figure through the week. REVIEWS ROUNDUP. . . Lyon's Restaurants in Foster City, Calif., has named four San Francisco finalists in its estimated $5 million account review: Katsin/Loeb Advertising, Gardner Geary Coll & Young, Hyett Broadbent & Heimbrodt Advertising and Zuckerman Fernandes MacDaniels Sproul. The incumbent is Evans, Hardy & Young, Santa Barbara, Calif. A winner is expected by late December. MCCARTHY RETURNS TO WESTERN EDITION AS EDITOR NEW YORK-Michael McCarthy, editor of the Eastern edition of Adweek, is reassuming the editorship of the Western edition, effective immediately. McCarthy, currently based in New York, will relocate to Los Angeles early next year. Prior to becoming the Eastern editor in January, McCarthy had edited the Western edition for three years. He will continue to report to Alison Fahey, executive editor/news.

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