Globe Terminates Ingalls, Moves to Holland
BOSTON–The Boston Globe last week dismissed Ingalls Advertising and shifted its corporate ad assignment, once said to be worth $10 million, to Holland Mark Martin Edmund. Client officials attributed the switch to a decision to focus on direct marketing. Ingalls in Boston was named lead agency for New England’s largest daily newspaper in 1993. Holland Mark, also in Boston, has worked for the client on direct marketing and circulation promotion on a project basis for the past three years. Client executives apparently preferred Holland Mark’s documentary-style approach in recent ads to Ingalls’ TV work, which featured a talking newspaper dispenser, sources said. The client spent slightly more than $2 million on ads last year, according to Competitive Media Reporting.
Arnold Seeks Polaroid Developments
BOSTON–Arnold Communications has held meetings with officials at Polaroid Corp. in Cambridge, Mass., sources said. Client official Bob Guenther said last week the company agreed to “hear a pitch” from an agency other than lead shop Goodby, Silverstein & Partners, San Francisco. Arnold chief marketing officer Fran Kelly declined comment. Speculation has run high that Goodby’s hold on the lion’s share of Polaroid’s $50 million domestic ad account may be in question because of the agency’s relationship with Hewlett-Packard, which competes with Polaroid in some market segments, including digital cameras. Guenther last week said Polaroid would have to see Goodby’s ads for H-P before it would consider changing its lead agency.
Dana Farber Leaves Pagano for Cronin
BOSTON–Dana Farber/Partners CancerCare last week confirmed it has moved its $1-2 million account from Pagano Schenck & Kay here to Cronin & Co., Glastonbury, Conn., without a review. Pagano was awarded the account in August after a search conducted by Pile and Co. that included Cronin and Wallwork Curry in Boston.
Mullen Loses J&B, Dropped From Kaiser
BOSTON–Mullen has lost the J&B Scotch account to J. Walter Thompson’s London office, Mullen officials confirmed. The Wenham, Mass.-based shop remains agency of record for Romana Sambuca and Campari brands marketed by the International Distillers and Vintners unit of Grand Metropolitan in London. Billings were not disclosed. Separately, Mullen officials confirmed it had been cut from the list of agencies vying for the $30 million ad account of healthcare company Kaiser Permanante, Oakland, Calif.
For the Record
Scaros & Casselman, Stamford, Conn., is not a finalist for Starbucks Coffee’s eastern regional ad account [Adweek, Nov. 3] . . . The price of booth space at Boston Youth Marketing’s exhibitions is $2,000 for a 100-square-foot space [Adweek, Oct. 27].