Match Wins Mindspring’s Radio Business
ATLANTA–Mindspring Internet Service here has awarded the creative radio account of its advertising business, worth $150,000, to Atlanta’s Match. Other finalists included Atlanta’s Huey/Paprocki; Italia/Gal and Click Here, both Dallas; and Butler Stein & Stern, Sausalito, Calif. Incumbent Sixty-Second Airborne withdrew from the pitch when it decided the client was looking for a “large agency.” Match partner B.A. Albert said Mindspring is the agency’s first national consumer account and fifth straight victorious pitch.
Devil Rays Assign Promotions to Paradigm
ATLANTA–The Tampa Bay Devil Rays will employ Paradigm Communications of Tampa, Fla., to promote their second season, which will have the largest promotional schedule of Major League Baseball’s 30 teams. Seventy of the team’s 81 home dates at Tropicana Field will feature a promotion or giveaway, including an event-filled opening weekend that will feature Beanie Babies and home run king Hank Aaron. Other original promotions include Conversion Day on June 22, when every fan who brings a Yankees hat can exchange it for a Devil Rays cap; a Labor Day special that includes free admission for pregnant women; and Lawyer Appreciation Night on July 19, when all attorneys will be charged twice the normal admission price (with the difference going to legal aid).
Anderson Dominates Savannah Addys
ATLANTA–Anderson Communications Group of Hilton Head, S.C., dominated the 1998 Addy Awards hosted by the Savannah (Ga.) Advertising Federation, winning 43 honors, the most given to a single entrant. ACG’s submissions for local, regional and national clients earned 22 Addys, 20 citations of excellence and one judges award for outstanding creativity and design.
Goodby, Silverstein to Spin Off Design Unit
SAN FRANCISCO–Goodby, Silverstein & Partners here will will soon spin off its design unit as a stand-alone company, sources said. GS&P reportedly will invest in the yet-to-be-named design firm led by agency executives Paul Curtin and Rob Price.
Excel Communications Taps Richards Group
DALLAS–The Richards Group here defeated at least five other agencies for a $25-$30 million creative and media assignment to promote Excel Communications’ 10-10-297 long-distance service. Richards will expand the current “Fine print” campaign from EMM Creative of Bethesda, Md. [Adweek, Feb. 15] for 18 spot markets in both television and direct mail. EMM remains Dallas-based Excel’s Hispanic agency.
American Media Services is not defunct, as earlier reported [Adweek, Jan. 25]. The 10-year-old media brokerage has moved to new offices in Washington, D.C. Adweek regrets the error.