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Match Wins Mindspring’s Radio Business
ATLANTA–Mindspring Internet Service here has awarded the creative radio account of its advertising business, worth $150,000, to Atlanta’s Match. Other finalists included Atlanta’s Huey/Paprocki; Italia/Gal and Click Here, both Dallas; and Butler Stein & Stern, Sausalito, Calif. Incumbent Sixty-Second Airborne withdrew from the pitch when it decided the client was looking for a “large agency.” Match partner B.A. Albert said Mindspring is the agency’s first national consumer account and fifth straight victorious pitch.
Devil Rays Assign Promotions to Paradigm
ATLANTA–The Tampa Bay Devil Rays will employ Paradigm Communications of Tampa, Fla.,