Nissan Design Chief Appears in New Ads
LOS ANGELES–Nissan North America breaks a campaign April 19 featuring new spokesperson Jerry Hirshberg, head of Nissan’s design studio, and a new tagline, “Driven.” In each of the spots, from TBWA/Chiat/Day, Playa del Rey, Calif., Hirshberg discusses a particular Nissan model–the 2000 Xterra SUV, Maxima sedan, Frontier Crew Cab, 1999.5 Pathfinder SUV and 1999 Quest minivan–and the thought process behind its design. Additional TV, print, outdoor and interactive ads from TBWA/C/D will support the Hirshberg work. An agency representative described the Hirshberg effort as “interim” ads that will be followed by another campaign later this year.
The Learning Co. Has $6 Mil. Project on Offer
SAN FRANCISCO–San Francisco shops Leagas Delaney, Citron Haligman Bedecarrƒ/Euro RSCG and Gardner, Geary, Coll & Young are the contenders for a project being shopped by The Learning Co., Cambridge, Mass. The $6 million assignment is to launch an undisclosed software product this fall aimed at children. Toy company Mattel is in the process of acquiring The Learning Co., and sources said there is a risk the project could fall through if Mattel declines to work with the winning shop. However, sources said each agency is willing to take part to get a shot at becoming a Mattel roster shop. GGC&Y already works for Mattel’s Fisher-Price unit.
Goodby Breaks New ‘Got Milk’ Ads
SAN FRANCISCO–Goodby, Silverstein & Partners launches two new 30-second TV spots this week in the California Milk Processor Board’s long-running “Got milk?” campaign. The ads take the campaign’s “milk deprivation” concept to new heights. One shows an old man whose arms break off at the shoulders as he gardens because he never drinks milk. The other features the host of a cooking show who eats a habanero pepper, can’t extinguish the heat because there’s no milk, and then spontaneously combusts.
Reviews Roundup … Gart Picks Carat ICG
Gart Sports Co., Denver, awarded its $8-10 million media buying account to Carat ICG in Los Angeles, company officials said. The Denver-based sporting goods retailer is still deciding between Leo Burnett, Chicago, O2 Ideas, Birmingham, Ala., and Fogarty Klein & Partners, Houston, for a broadcast project, officials said. … Amazon Advertising, San Francisco, has won Collagen Aesthetics’ estimated $2 million test project. Bozell/Seattle and Wiley & Associates, Westlake Village, Calif., also competed for the Palo Alto, Calif.-based collagen injection beauty product marketer’s assignment.
For the Record
Goodby, Silverstein & Partners, San Francisco, was approached by Gateway Learning Corp., but did not pitch the client’s estimated $10 million Hooked on Phonics account [Adweek, April 5].