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Nissan Design Chief Appears in New Ads
LOS ANGELES–Nissan North America breaks a campaign April 19 featuring new spokesperson Jerry Hirshberg, head of Nissan’s design studio, and a new tagline, “Driven.” In each of the spots, from TBWA/Chiat/Day, Playa del Rey, Calif., Hirshberg discusses a particular Nissan model–the 2000 Xterra SUV, Maxima sedan, Frontier Crew Cab, 1999.5 Pathfinder SUV and 1999 Quest minivan–and the thought process behind its design. Additional TV, print, outdoor and interactive ads from TBWA/C/D will support the Hirshberg work.

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