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Porsche North America Bypasses Richards
DALLAS–The Richards Group here fell short in its bid for the creative assignments of Porsche Cars of North America’s $15 million account. Porsche last week assigned the business to Carmichael Lynch of Minneapolis [see National News, page 53] following a lengthy review that began nearly a year ago after the resignation of incumbent Goodby, Silverstein & Partners of San Francisco.
Gart Sports Cuts Creative, Media Contests
CHICAGO –Gart Sports Co.,

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