Porsche North America Bypasses Richards
DALLAS–The Richards Group here fell short in its bid for the creative assignments of Porsche Cars of North America’s $15 million account. Porsche last week assigned the business to Carmichael Lynch of Minneapolis [see National News, page 53] following a lengthy review that began nearly a year ago after the resignation of incumbent Goodby, Silverstein & Partners of San Francisco.
Gart Sports Cuts Creative, Media Contests
CHICAGO –Gart Sports Co., Denver, narrowed its separate media buying and broadcast creative reviews to finalists last week, company officials said. Contenders for the $8-10 million media buying account are Carat ICG and Media That Works, both Los Angeles. The two finalists vying for the broadcast project are Leo
Burnett, Chicago, and Fogarty Klein & Partners, Houston. Meetings will be held at the end of February. A decision is expected in early March.
Levenson PR Appoints Cole to New Post
DALLAS–Levenson Public Relations, sister company to Dallas advertising agency Levenson & Hill, has elevated executive vice president and general manager Gordon Cole to president and chief operating officer at the firm. Levenson PR chief executive officer Stan Levenson said Cole has helped attract numerous new accounts since joining the company two years ago.
Branding Partners Promotes Mata
DALLAS–Austin, Texas-based Branding Partners, the sports and entertainment marketing division of The Lenihan Group, has promoted vice president Donna Mata to managing director. Mata will replace principal Susan Lenihan as day-to-day manager of the agency and head up new business activities.
Stan & Lou Scoop Up Marble Slab Ice Cream
DALLAS–Stan & Lou Advertising, Houston, was assigned national marketing and collateral work for gourmet ice cream firm Marble Slab Creamery, also Houston. Billings were undisclosed. The 16-year-old company, which has 120 stores open or under development throughout the Southwest, selected Stan & Lou after a review involving two undisclosed Houston agencies, according to S&LA.
Colby Effler Breaks $10 Mil.+ Suzuki Effort
LOS ANGELES–New models, superior engineering and race victories are the focus of a new ad campaign for Suzuki motorcycles. Billings top $10 million, according to industry estimates. The new print and TV work for Brea, Calif.-based American Suzuki Motor Corp. was created by Colby Effler & Partners, Santa Monica, Calif. The print component, consisting of six single-page ads and two spreads, breaks this month, along with four TV spots. There is no tagline for the campaign. Hadeler Sullivan & Law, Dallas, handles dealer media buying and promotions for Suzuki.