JWT Breaks New Spots for Kellogg Smart Start
NEW YORK–J. Walter Thompson here breaks two new TV spots for Kellogg’s Smart Start cereal today, with the continuing tagline “Seize the day.” Ads use shots of people engaged in sports such as scuba diving, windsurfing and skiing. The spots tout the idea that Smart Start helps people “turn things you want to do into things you’ve done.” The Battle Creek, Mich.-based company spent $30 million to launch the brand last year.
ThompsonConnect Expands in Europe
NEW YORK–J. Walter Thompson has expanded its ThompsonConnect global relationship marketing operations in Europe, opening new offices in Hamburg and Paris. The unit now has 21 locations worldwide. The Hamburg office will be led by co-directors Helmut Kotschisch and Martin Reisenfelder; in Paris, operations will be run by Eric Lavolle. ThompsonConnect bills about $250 million.
Capital Mulls Limits on Alcohol Ads
WASHINGTON, D.C.–The City Council here is considering legislation which would restrict alcohol ads. The bill, introduced by Councilwoman Carol Schwartz, would ban spirits ads within 1,000 feet of schools, playgrounds, youth and day-care centers, video arcades, gyms, public swimming pools or school bus stops. It would also prohibit such ads on taxis, city buses, subway trains and city-owned buildings. Penalties would include a $500 fine.
Leap Shoots Star for Hardee’s
CHICAGO–A cheeky star grudgingly shares airtime with sizzling food shots in The Leap Partnership’s first campaign for Hardee’s restaurants, which broke yesterday in 10 markets. The “star” is literally that, a costumed rendition of the star logo Hardee’s adapted from sister chain Carl’s Jr. Both are owned by CKE Restaurants in Anaheim, Calif. Leap’s idea for Hardee’s won the creative portion of the company’s $55 million account in October, just eight months after losing to New York agency Angotti, Thomas, Hedge in a review.
Angotti’s campaign employed the tagline, “Go all out.”
Ross Roy Gets DaimlerChrysler Catalog Work
DETROIT–DaimlerChrysler has consolidated its global catalog development account for all models at Ross Roy Communications, Bloomfield Hills, Mich. Previously, Ross Roy handled the task in the Americas, while Bozell Worldwide, Southfield, Mich., produced all international catalogs. The client would not detail its global catalog spending. Separately, a decision on a consolidation of the client’s $2 billion global media buying business is pending.
Account Activity
D’Arcy Masius Benton & Bowles, Grey Advertising and
Ammirati Puris Lintas, all New York, are contenders for Bank One’s $60 million ad account. The Martin Agency, Richmond, Va. was the incumbent The American Health Care Association, Washington, D.C., is holding a review for its roughly $10 million consumer account, sources said. The client did not return calls.