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Selsun Blue Is a Late Super Bowl Entry DALLAS--Publicis here made a late national placement of a new 15-second Selsun Blue commercial on Fox's Super Bowl telecast. The television spot, scheduled to air in the third commercial break of yesterday's game, continues the "Giving the wrong signals" theme for the dandruff shampoo, a product of Ross Laboratories in Columbus, Ohio. Selsun Blue's TV price tag was undisclosed, although industry sources have estimated 30-second buys for Super Sunday at approximately $1.6 million each. BBDO in Houston Appoints Senior VP DALLAS--BBDO in Houston has named a former Shell Oil marketing executive to head up Texaco brand products work at the agency. Robert Schoenbeck, formerly regional account director for Shell Oil in Latin America, was appointed senior vice president and senior account director--a new post at the agency. Schoenbeck will take the lead on Texaco motor fuels and lubricants brand advertising. Square One Confirms Talks but No Deals DALLAS--Square One officials have held discussions in recent weeks with various suitors, including Hill, Holliday, Connors, Cosmopulos in Boston, about a possible acquisition of the $30 million Dallas shop, confirmed agency partner Tom Hansen last week. Square One, which was a finalist in the recent $150 million Miller Lite pitch, was seeking partners to provide additional account service and creative infrastructure. "If we would have gotten the Miller Lite business, we would have had to show a greater depth of resources," said Hansen. For now, Hansen said he feels Square One will remain independent. "We talked to quite a few people. Since we didn't get the business, there's no reason to partner with anybody. The real question is, do we need to? At this point it doesn't make a lot of sense," he said. According to sources, Square One and Hill, Holliday partnered on the Miller Lite pitch. DDB Digital Completes Management Team DALLAS--DDG Digital Dallas has hired Clifford Lopez as its new technical director. Lopez joins managing partner George Campbell, creative director Mike Heronimy and client services director Melanie Angermann as the interactive shop's executives. DGWB Touts Ugly Duckling's Used Cars LOS ANGELES--DGWB targets those without a set of wheels in its first advertising campaign for Ugly Duckling Car Sales. The estimated $10 million effort--the Irvine, Calif., shop's first for the used car sales and finance business since winning its account late last year--carries a new tagline, "Life sucks without a car." Five television commercials and four radio ads broke in late January in spot markets in California, Arizona, New Mexico, Nevada, Texas, Georgia and Florida. The account was formerly at Dieste & Partners in Dallas.

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