FCB May Give Up Flagstar for Taco Bell
LOS ANGELES–Foote, Cone & Belding here is expected to resign all or part of its remaining Flagstar Corp. accounts following its recent win of the $70 million Taco Bell field marketing business. TN Media, the media buying unit of FCB parent True North Communications, was assigned the estimated $200 million media planning and buying duties, sources said. FCB’s Flagstar accounts include Coco’s restaurants’ creative and media duties and the media portion of the Carrows chain, now in review with FCB defending. FCB already resigned El Pollo Loco, which has begun a search [Adweek, Nov. 3]. Coco’s executives could not be reached. Combined billings for all three accounts total $30 million.
Bozell Streamlines Chrysler Advertising Team
DETROIT–Bozell Worldwide eliminated several dozen positions across the U.S. last week as part of a restructuring of operations that service its largest client, Chrysler Corp., said agency representative Eileen Wunderlich. Roughly 30 people were let go, sources said. Chrysler has been consolidating its dealer networks; and most of the layoffs are redundancies.
AmEx Sells Stake of Epsilon to Dallas Company
BOSTON–American Express Travel Related Services last week sold its stake in Epsilon to Carrollton, Texas-based DMDA and two private equity firms, Greylock and Bain Capital. Terms were not disclosed. AmEx will continue to hold a 20 percent stake in the new company, which retains the Epsilon name. Bob Mohr, president and chief executive of DMDA, assumes the same title at Epsilon. Bob Drummond, former chief executive officer of Epsilon, will retire. Epsilon employs about 800 people in Burlington, Mass. DMDA employs about 150. Clients include Home Depot, Key Corp., Hilton Hotels and GTE Corp.
Lowe Lands Club Med AOR Account
NEW YORK–Club Med awarded its U.S. advertising account to Lowe & Partners/SMS, New York, which will handle both creative and media duties for the New York client. Billings are undisclosed, but Competitive Media Reporting estimates that Club Med spent just under $4 million from January through July of this year.
Shoney’s Down to Final 4 Shops
ATLANTA–Shops still in the review for Shoney’s Restaurants $26 million business are: incumbent Bernstein-Rein, Kansas City, Mo.; Long Haymes Carr, Winston-Salem, N.C.; McKinney & Silver, Raleigh, N.C.; and Partners & Shevack, New York. Final presentations are Dec. 3 in Nashville, Tenn. Eisner & Associates in Baltimore was cut.
Deutsch Lands Baskin-Robbins Business
LOS ANGELES–Deutsch, New York and Santa Monica, Calif., has won the $18 million Baskin-Robbins ad account, the Glendale, Calif., client said. The agency bested Foote, Cone & Belding, Los Angeles, and The Persuasion Group, Venice, Calif., in a review. (Continued on page 60)