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Bozell Poised to Win BofA as Lowe Drops Out
NEW YORK–Bozell Worldwide along with fellow True North Communications shop Temerlin McClain, Irving, Texas, is likely to win creative duties on the $80-100 million Bank of America ad account after Lowe & Partners/ SMS dropped out of the contest, citing compensation issues. “I can see no reason why it won’t become Bozell’s account,” said Alfred Geduldig of Geduldig & Ferguson, the New York search consultant handling the review.

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