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TLP Adds Media for Pepsi Bottlers Group
CHICAGO–Pepsi-Cola General Bottlers (PCGB), a subsidiary of Whitman Corp. in Rolling Meadows, Ill., tapped TLP in Dallas to handle its $10-15 million media buying account. Company officials said the move was based on TLP’s experience with the Pepsi-Cola system. PCGB produces and distributes Pepsi-Cola products in 12 states in the central U.S. Media had previously been purchased by Genadco, an in-house agency that is being dissolved. TLP handles national promotions for Pepsi.
Richards to Launch Golden Corral Ads
DALLAS–The Richards Group here on Jan.
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