MacTemps Puts Account in Play
BOSTON–MacTemps, the employment service for creative and technology professionals, is reviewing its estimated $5 million ad account, currently handled by Greenberg Seronick O’Leary & Partners here, sources said. At least four agencies in Boston and New York are believed to be pitching. Officials at Greenberg Seronick and MacTemps did not return calls.
DiMassimo Wins Regus Review
NEW YORK–DiMassimo here has won the $5 million ad account of business real estate provider Regus Business Center Corp. after a review. Also participating were: Berenson, Isham & Partners in Boston (now owned by Wickersham Hunt Schwantner, also in Boston); Korey Kay & Partners, Dweck & Campbell, CMG Communications and Yesawich, Moss & Brown, all in New York; Adamson Advertising in St. Louis; Valentine Radford Advertising in Kansas City, Mo.; and Trahan, Burden & Charles in Baltimore, according to the client.
Hill, Holliday Interactive Taps Technologist
BOSTON–Hill, Holliday Interactive here has named Fady Khairallah chief technology officer. He most recently held a similar post at Siegel & Gale in New York. The shop also has promoted Georges Kazarian to chief operating officer. The unit of Hill, Holliday, Connors, Cosmopulos works for such clients as PricewaterhouseCoopers and Wang.
Arnold Owner Bids High for Redskins
BOSTON–Snyder Communications chairman Daniel Snyder is part of a private investment trio that last week bid $700 million in cash for the NFL’s Washington Redskins and Jack Kent Cooke Stadium, The Washington Post reported Friday. If the bid is accepted, it would be the highest price ever paid for a U.S. sports franchise and its stadium. The offer is good for one week. Snyder runs the parent company of Arnold Communications in Boston.
Flutie Flakes to Be Auctioned for Charity
BOSTON– Woolf Associates here has announced that the one millionth box of Flutie Flakes, the cereal named after Buffalo Bills quarterback Doug Flutie, will be auctioned off by PLB Sports in Pittsburgh. The winner, to be notified on Feb. 1 by Woolf Associates, also will receive a football autographed by Flutie. All proceeds will benefit the Douglas Flutie Jr. Foundation for Autism.
News Roundup
BOSTON–Devine & Pearson in Quincy, Mass., has been selected as the winner of the Advertising Club of Greater Boston’s contest to design the cover of its 1999 edition of the annual Ad Club Resource Book. . . . Hurley Chandler & Chaffer in Providence, R.I., has launched a newspaper campaign touting the commercial loan products of Compass Bank in New Bedford, Mass. . . . Toronto-based Design Partners has opened an office in Newton, Mass. Director of accounts Kelly Kirkwood is currently the outpost’s sole employee.