Sony to Shift Information Technologies to Y&R
NEW YORK–Sony’s Information Technologies division is expected to shift its estimated $15 million ad account to Young & Rubicam, San Francisco, from Citron Haligman Bedcarrƒ, San Francisco, sources said. The division markets personal computers that interface with video and audio equipment. The shift comes two months after Y&R landed Sony’s $60 million U.S. electronics account, and was expected [Adweek, Oct. 12]. Executives at Citron said they had not been notified of a change in their status and were working on a new round of print ads for Sony’s computer products. Y&R and a client representative declined comment.
Bob Wolf Consultancy Teams Up With AAR
NEW YORK–Bob Wolf Partners & Co. in Los Angeles has merged operations with AAR North America, a New York-based search consultancy, to create AAR/Bob Wolf Partners. The joint operation touts a bicoastal presence and international offices in such markets as London, Paris and Sydney. The company will be run by equal partners Leslie Winthrop, Hasan Ramusevic, ex-Chiat/Day executive Bob Wolf and Dan Pearlman.
Blue Shield Launches Agency Search
LOS ANGELES–Blue Shield of California has launched a review for its estimated $8 million direct and interactive business, according to Select Resources International, Los Angeles, which is handling the search. The San Francisco-based healthcare company, which recently acquired CareAmerica, is seeking a shop with both business-to-business and senior citizen products experience. CareAmerica business-to-business incumbent Cohn & Wells, San Francisco, and Blue Shield senior products incumbent The Phelps Group, Santa Monica, Calif., are expected to participate in the review.
Gardenburger Account Follows Ex-Riney Execs
CHICAGO–Gardenburger is moving its $16 million account to the Chicago office of Rubin Postaer and Associates, which is being opened by executives who left previous Gardenburger shop Publicis & Hal Riney here. The Portland, Ore.-based client said it is happy with its current campaign and wants it handled by the same group.
Reviews Roundup … Discover Sets Up Showdown
TBWA/Chiat/Day in Playa del Rey, Calif., and Bates USA in New York have been invited to pitch Discover Card’s $70 million account, sources said last week. Incumbent DDB Needham Chicago is defending; Leo Burnett, Chicago, is also a contender for the Riverwoods, Ill.-based division of Morgan Stanley, Dean Witter & Co.’s business. … The Associates First Capital Corp. in Irving, Texas,
is reviewing the broadcast creative portion of its $5-10 million account, currently at FCB Direct in San Francisco, the company confirmed last week. FCB is defending. … Collagen Aesthetics, a Palo Alto, Calif.-based marketer of collagen injection beauty products, tapped Select Resources International, Los Angeles, to conduct a review for an estimated $2 million test project.