Hotels.com Travels Back to 2019 BC (Before Covid-19) With a Warning of What's to Come

Lighthearted spot promotes brand's free cancellation policy—because no one can predict the future

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This time last year, if someone told you that in 2020 you’d live through a global pandemic, borders would close and grocery shoppers would physically fight over basic essentials like toilet paper, you’d think they were mad.

But 2020 has, by all measures, been an unpredictable year. Hotels.com makes light of the absurdity that is 2020 with a new ad that sees longtime brand character Captain Obvious get a visit in 2019 from himself—with warnings from the year ahead.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in