Hotels.com Booked the Longest URL in Internet History to Prove It Has More Than Hotels

And Captain Obvious will read all 2,083 characters to you

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


You know that Hotels.com can help you book a hotel, but you might be unaware that it also offers seaside cabanas, yurts and the occasional dolphin motel in lower San Diego.

To expand on its well-known name, which of course is also its web address, Hotels.com has booked what it calls the longest URL ever published. Created by agency CP+B, the address takes up a spacious 2,083 characters.

“Our campaign message is that Hotels.com lets you do you basically everywhere,” says Quinn Katherman, creative director for CP+B.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in