Now That Hotels Are Offices, Will Business Travelers Return?

Experts see "work from anywhere" promotions as a shrewd marketing move

people at an airport
Business travelers made up a significant chunk of airlines' and hotels' business before the pandemic. Getty Images

From the beginning of the pandemic, it was clear that group and business travel would be among the last relics of normal life to return. Now, with Covid-19 resurgent both in the U.S. and much of Europe, the hospitality industry is bracing for a potentially long winter without an opportunity to cater to travelers seeking meeting and event venues.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.