Hot Wheels Is Ready For Its Close-up

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Here’s the plot: Mattel wants its planned Hot Wheels film out of Columbia Pictures to be another The Fast and the Furious, without Vin Diesel but crammed with superfast, customized fantasy vehicles based on Hot Wheels designs. Here’s the true story on which it’s based: The toy maker’s movie debut has been anything but fast as Mattel steers its marketing on a very different course.

Hollywood courted the El Segundo, Calif.-based

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