Hot Springs Appoints Heathcott

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Heathcott Associates of Little Rock, Ark., topped two shops for the Hot Springs Advertising & Promotion Commission account.
Cut from contention for the $1.3 million contract after presentations to the seven-member commission were Kirkpatrick Williams Associates of Hot Springs, Ark., and Frank J. Wills Co. of Little Rock.
Heathcott’s winning strategy proposed a direct response push focused on booking hotel rooms for people with immediate travel needs.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in