'hot' off the presses

Sex has been used in ads for as long as many of us can remember. Now, there’s a new book coming out that documents the evolution of such usage: The Erotic History of Advertising.

The 394-page book, published by Amherst, N.Y.-based Prometheus Books, is by Tom Reichert, an advertising professor at the University of Alabama who is a contributor to the Encyclopedia of Advertising and is the lead editor of and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.

The heavily illustrated tome details the long history of the erotic in ads, from packs of Duke Cigarettes...

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