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Sometimes it seems you can gauge an ad’s effect iveness by the likelihood of it being rejected.

Just ask Parker Madison Marketing. The small Phoenix design firm created a weird-looking Yellow Pages ad that is credited with increasing call volume to its client by 35 percent.

The phone-book publisher, Qwest Dex, had no objection to the ad in 2001 or this year, but it’s already barring the same work from appearing next year.

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