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Hostess today (Tuesday) debuted a $1 million Halloween sweepstakes in partnership with DreamWorks Animation for the Sept. 29 release of Monsters vs. Aliens on DVD and Blu-ray.
The Interstate Brands-owned cupcake and snack cake maker is running an “instant-win match game” on its site, www.hostesscakes.com. Visitors can play the game featuring Monsters vs. Aliens characters for a chance to win a game based on the movie for the Nintendo Wii and game console. Consumers are automatically entered into the $1 million grand prize drawing each time they play.
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