Hostess Icon Stages Comeback

In a triumphant maritime return, Captain Cupcake, the storied 1970’s mascot for Hostess Cup Cakes, arrived Wednesday to a cheering throng of cupcake fans in Long Beach, Calif.

The Captain was welcomed by still another Hostess legend, rodeo cowboy cum snack cake Twinkie the Kid.

The Captain sailed into Long Beach Harbor to mark the end of nearly three decades on hiatus from national marketing as he returns to Hostess Cup Cake packaging. A contest offering a Caribbean cruise asked Web site visitors to guess when and where the Captain would stage his comeback.

Hostess parent Interstate Bakeries Corp. (IBC) of Kansas City, Mo., is the nation’s largest wholesale baker, with 67 bakeries.