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In promoting Vassar Bros. Hospital’s new maternity wing, Smith & Jones Mktg/Adv/PR/i has come up with a capper to its series of print ads that encourages expectant mothers to take control of the birth experience.
“Fill out your birth plan,” reads the latest execution, which shows a pregnant woman holding a pencil. “Take control, it’s the surest way to have the birth experience you want.”
The ad, to run this fall, is the fourth in the series created by the West Sand Lake, N.Y.,
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