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DALLAS The New Orleans Hornets has selected Graham Group to handle its creative account, the client confirmed.
The New Orleans office of the Lafayette, La.-based shop contended with Zehnder Communications of New Orleans in the finals for the account after Trumpet of New Orleans and former incumbent Boone/Oakley of Charlotte, N.C., were cut from the review earlier in the process, sources said.
The shop will launch its first campaign next week in markets throughout Louisiana.
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