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Although Graham Group was initially passed over and had to ask for an RFP, the Lafayette, La., shop last week won a review for the creative account of the NBA’s New Orleans Hornets. Incumbent Boone/Oakley of Charlotte, N.C., was cut earlier. The other finalist was Zehnder Communications in New Orleans. Graham’s New Orleans office will handle the account, with billings estimated at about $100,000.
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