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Expect to see more spam on your TV soon.
A push for Hormel’s iconic canned-meat product — not the unwanted e-mail of the same name — by BBDO, Minneapolis, comes at a time when sales of the item have soared by double digits, per market research firm IRI. Plus, budget-minded consumers are increasingly browsing the center aisles of stores, which house many canned goods, including Spam.
Hormel, which spent $13 million advertising Spam last year, originally introduced the product as a wartime staple in 1937.