Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The season of gifting is upon us and, as usual, the multitude of wrapping paper options is a little overwhelming.
Despite the widespread availability of your classic holiday patterns, Hormel Foods, perhaps unsurprisingly, believes that bacon makes for the most festive gift wrapping. If you don’t believe the company you can ask rapper and, you might be surprised to learn, cookbook author Coolio.
To add some sizzle to the gifting process, Hormel Black Label Bacon teamed up with Coolio to release a limited edition bacon-themed wrapping paper.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in