Horizontal Ads Flat On Their Backs; Verticals Rising

To paraphrase Mark Twain, reports of banner advertising’s death have been greatly exaggerated. According to a new report by Jupiter Media Metrix, New York, the number of vertical banner advertisements on the Web increased 70 percent during 4th quarter 2000, even if the ROI of banners remains, according to the JMM report, “unproven.”

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