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LOS ANGELES — Hardware-supply dealer co-op Ace Hardware Corp. has awarded independent media shop Horizon Media its $40 million broadcast buying business, without a review. Media planning and print buying remain at Ace’s creative shop, Campbell Mithun, Chicago.
The advertiser moved its account because of conflict, said Stella Barrett, Ace media manager. Its previous broadcast buying shop, TN Media, was absorbed into Interpublic Group’s Initiative Media North America following IPG’s acquisition last June of True North Communications.
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