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Horizon Media has reached inside Mindshare to find a leader for its multicultural efforts.
Karina Dobarro, who was managing director of multicultural marketing at Mindshare, has assumed a similar role at Horizon: vp, managing director of multicultural brand strategy.
Dobarro will work across the agency's brand teams and report to Stan Fields, a managing partner at Horizon. The position is new.
"Historically, we have embedded our Hispanic and multicultural practice within the brand teams on each of the accounts that we handle," Fields said.
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