Horizon Hires Shibata

Horizon Media in Los Angeles has tapped Jeffrey Shibata as a media planning supervisor. He will oversee media planning for accounts that include IHOP, Sonic Automotive Northern California region, Forest Lawn, Game Show Network and Factory-2-U. Shibata previously was a brand media manager at MediaCom in New York, where he developed and executed national and local media objectives and strategies for accounts totaling $100 million in billings. His clients included Supercuts, Dairy Queen brands, Guinness/UDV brands, the Brick Industry Association, autobytel.com and giftcertificates.com. Prior to MediaCom, Shibata was a media planner on the Lexus, Air New Zealand and America West Airlines accounts at Team One in El Segundo, Calif.