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NEW YORK Horizon Media has created a Nintendo Wii integration for client Geico, which will leverage its appeal in the recently launched Big Beach Sports game.
The effort marks the first time the media agency is weaving the brand into a game, as opposed to dynamic insertions, said Donny Williams, vp, director of digital strategy at Horizon Interactive. “It’s a value proposition that we think we need to be taking advantage of. Everyone at one point or another is in the market to get an insurance policy.
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