Hoping to One-Up the Competition, Marriott Adds Unique Travel Experiences to Its Loyalty Program

Including camel rides, castle tours and communal spaces

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In an increasingly competitive landscape, Marriott has added to its loyalty program by offering something that home-sharing services can’t: the opportunity to book a camel ride in the desert or a helicopter ride over the Grand Canyon with your hotel stay.

Today, Marriott announced an investment in PlacePass, a site that lets you search for and compare prices for global travel experiences. Through PlacePass, Marriott customers can now choose from 100,000 local experiences in 800 destinations, like wrestling with a retired sumo wrestler in Tokyo, touring the castle where Downton Abbey was filmed, or riding camels in the desert outside of Dubai, when they book their hotel.

This

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