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Online Data Supplier Moves From Tocquigny to GSD&M in Austin
DALLAS-With an initial public offering in the early stages and a future riding on building its Web-based brand, Hoover’s Inc. has tapped GSD&M in Austin, Texas, to develop an inaugural $10 million national campaign this year, sources said.
The mainstream advertising to back its Hoover’s Online site will be a cornerstone of the information and research company’s plans for a beachhead in an Internet industry it believes will grow from $27 billion to a $40 billion in three years.
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