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CHICAGO — Hoover Co. has shifted the corporate branding portion of its $50 million ad business to Ten United in Pittsburgh from Foote, Cone & Belding here, FCB confirmed. FCB cited creative differences for the split. The agency’s portion of the North Canton, Ohio-based vacuum cleaner company’s business amounted to about $20 million.
Ten United, part of Columbus, Ohio-based Ten Worldwide, already handles co-op and print advertising for Hoover.
Media planning, also at FCB, is part of a consolidation review underway by Hoover parent Maytag.
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