Hoover Jingle Tolls for Tatham

The “Nobody does it like you” jingle continues in new Hoover vacuum cleaner ads from Euro RSCG Tatham, but client executives aren’t singing that sentiment about its agency these days.
A TV campaign prepared for the Steam Vac Widepath’s national sales push next month is likely Tatham’s last work for the Canton, Ohio, client.
Through consultant Jones-Lundin Associates in Chicago, the client has contacted 12-15 shops in the Midwest and East Coast. Hoover has been at Tatham for 11 years but turnover in the shop’s upper management has contributed to the decision to put the $25 million account in review, sources said.
Hoover official Lynne Dragomier declined to identify the agencies in consideration but said Tatham would be invited.