Hoover Ads Defy Stereotypes

At last, a vacuum campaign that defies gender and every stereotypical demographic; this new work for Hoover, from The Martin Agency, offers a fresh and funny take on vacuuming by separating humanity into two clear camps: clean freaks and the not so neat (OK, slobs.) And it works for both: Clean freaks will get the point, if not the humor, and the messies will appreciate getting info that meets official clean-freakish standards, should they ever feel compelled to improve.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in