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Interactive Buying Service Opens Office, Adds SmarterKids.com
BOSTON–HookMedia last week took the first step toward becoming a national player by opening an outpost in Atlanta.
Separately, the agency added an assignment from SmarterKids.com in its Boston headquarters.
“We looked at large corporations and what they were spending in terms of media buys and the Internet, and mapped where the mid-sized agencies are located,” said HookMedia president and founder Don Epperson of the agency’s decision to open its second office in Atlanta.
Formed in 1998, HookMedia received $15 million in venture funding in March and currently employs about 80 staffers.
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