Hooked On Online Media Boston Shop Is Beating the Dot-Com Blues By Rebecca Flass Photographymediaagencyreport

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By Rebecca Flass Photography By Jason GrowAfter HookMedia received $15 million in second-round venture-capital funding last March, the firm celebrated with the flamboyance typical of most startups at the time. The company rented Boston’s Institute of Contemporary Art, and roughly 200-250 employees, friends and family filled the museum to celebrate and enjoy hors d’oeuvres, cocktails and art exhibits.

That was right before the stock market “went to hell,” recalls HookMedia president and founder Don Epperson.

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