Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How do you get students interested in advertising? For Dweck!, one way was to give them goldfish.
A dozen college students recently gathered at the New York shop as part of a pilot program from the American Association of Advertising Agencies’ New York office.
The “Youngbloods” program, which seeks to interest students in advertising, had the collegians watch a reel of Dweck!’s creative work and then design a mock campaign for the fictional Bob’s Pet Store.
After presenting their ideas (“Bob is the guru of pet”), the students were each rewarded by Dweck! staffers with a live goldfish in a plastic bag.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in