Hook Media to Close in Atlanta

Hook Media, the interactive media agency, is closing its Atlanta outpost and is considering staff cutbacks in other offices, sources said.

Caroline Ernst, an agency principal here, referred calls to Don Epperson, president and co-founder of the Boston-based independent shop.

Ten Atlanta staffers were advised they were being let go and offered a two-week severance package, sources said.

Hook Media’s Southeastern satellite had barely been in operation six months when, in the midst of the continuing dot-com meltdown, Epperson was forced to pull the plug.