Key Insights:
- Stephanie Loffredo created the idea in Huge's fellowship program
- Hooha debuted in March at SXSW on International Women's Day
- The agency has a 3-year plan to bring it to bathrooms near you
Huge initially created Hooha, the world’s first smart tampon dispenser that launched in March, to provide an alternative to the antiquated, coin-operated vending machines often found in public restrooms. But the text-activated device was also based on an employee’s idea to emphasize why the tech industry should include more women in product development, especially for tech specifically created for them.
