Hood breaks broadcast

Spots promoting HP Hood’s low fat milk and its light-blocking carton have hit the airwaves.

The Chelsea, Mass., dairy, through ad agency Partners & Simons, Boston, last week began running two spots on TV stations throughout New England.

One spot shows a youngster downing a glass of Hood’s Simply Smart milk while the client’s familiar “Answer Mom” spokescharacter describes the two-year-old brand as “the low-fat milk without the watery taste.” Another execution shows small children playing in a backyard while the Hood blimp flies overhead to promote the flavor and nutritional benefits of the dairy’s LightBlock bottle.