Ad of the Day

Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

The mini-movie features a retro-futuristic vibe over a Mozart soundtrack

The image of a ballerina is projected across the side of a highrise in a futuristic cityscape — The video, rich in references to pop culture landmarks such as Blade Runner, is also a partnership with the Hong King Philharmonic.Hong Kong Ballet

By T.L. Stanley

May 11, 2021

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The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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