Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

The mini-movie features a retro-futuristic vibe over a Mozart soundtrack

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...